Tom Mee

At TikTok he led the music and artist business across the Americas, Australia and New Zealand, with ownership of product, operations, partnerships and marketing, and a team of more than 50 spanning partnerships, product operations, distribution, marketing and analytics. He joined to launch SoundOn, TikTok's music distribution and artist services platform, in North America, and grew its market share and return on investment tenfold. He led the development and launch of TikTok's core artist products, including TikTok for Artists, Artist Analytics and Add to Music App, which passed 1 billion track saves in its first year, and ran the music promotion programs that reached more than 80% of the Billboard Hot 100.

At Spotify he sat on the ANZ executive leadership team, sharing responsibility for running the business as partner payouts grew more than tenfold, and advised on Spotify for Artists. At Moodagent he launched an AI-powered music streaming service in Australia and New Zealand as its inaugural general manager, with full P&L responsibility across strategy, operations, licensing, partnerships and marketing.

He founded CultureWorks in 2025 to bring that operating experience to music, entertainment and culture businesses: analysing how they run, setting the strategy, and building the systems, AI workflows and platforms they need.